NIL Content
Since starting college, I've had the privilege of assisting my teammates in bringing their Name, Image, and Likeness (NIL) content to life. My role has encompassed filming and editing videos, organizing photo shoots, and refining the final edits to ensure each piece authentically represents their unique personalities. Collaborating with esteemed brands such as Gorjana, Adrenaline Lacrosse, and YETI, I've supported my teammates in showcasing their individuality and building their personal brands. This experience has been enjoyable and rewarding, allowing us to present their NIL partnerships professionally and genuinely.
Recently, the three captains of our 2025 team traveled to Chicago to visit Gorjana and select jewelry for the entire team. I accompanied them to capture video content and photographs during the team's reveal, aiming to reflect Gorjana's brand values of versatility, personal expression, and sophistication.
Intended for Instagram Reels
Winter 2025
Filmed and Edited
I photographed one of my teammates for her NIL deal with Adrenaline Lacrosse, capturing dynamic shots to announce her as the brand's newest athlete. The shoot featured candid moments as she walked to practice and on the field, showcasing Adrenaline's apparel in an authentic and athletic context.
Intended for Instagram
Winter 2025
Photographed and Edited
I collaborated with two of my teammates to produce a video for their NIL class, where they were tasked with showcasing YETI’s durability and commitment to high-quality, innovative outdoor products. The team wrote the script, and I handled the videography and editing. The final video highlighted YETI’s rugged design and versatility in an outdoor setting, capturing its durability and performance, all while winning the class contest!
Intended for Instagram
Filmed and Edited
Varsity Club Content
My senior year of high school, I was Co-President of Varsity club, better known as View Crew. We worked to encourage the student body to attend all sporting events, rather than just Football games.
During that time, I ran our instagram account (@view_crew_) with my fellow co-presidents and individually ran our Twitter account (@ViewVarsity) from August 23, 2021 - June 16, 2022.
Being that we where marketing towards our high school peers, we took a very particular direction in our content creation and distribution, as you will soon see below.
A short ad to encourage students to join Varsity Club (View Crew). This was aired on our daily morning news show and posted to our instagram.
Winter 2022
Filmed (some shots, others are archival) and Edited
A short encouragement for students to go to "The Jamboree", which was championship weekend for my town's youth basketball league (Clearview Youth Basketball/CYB). This was aired on our daily news show and posted to instagram.
CYB was known to be highly competitive, but at the same time taken as a joke. It had strong recognition throughout the school, despite being a recreational league with varying skill levels. I attempted to capture the essence of CYB in the video above.
Spring 2022
Filmed and Edited
As a leadership group, we decided to bring back the View Crew Dodgeball tournament that had not happened for multiple years prior. Due to not having any footage of previous years, I had to get creative with the final piece. This was aired on our daily news show.
Spring 2022
Filmed (some, most archival or from movie) and Edited
Using the same tactics from the video above after hearing a lot of positive buzz from my classmates, I put together this nod to SpongeBob as an encouragement to purchase a Video Year Book.
Spring 2022
Filmed and Edited
For our Junior vs. Senior Powderpuff game, there was a lot of friendly banter going on between the two classes. I put together this video to encourage students to come out to the game and spark more lively discussions and engagement. This was posted to our Senior class Instagram.
Spring 2022
Filmed and Edited
I also created gameday graphics that we posted to our Instagram. I made them all on my iPhone using PS Express and Phonto.
The top two graphics were some of my first ones, and the bottom two were edited towards the end of my time running our social media.
Fall, Winter, and Spring 2022
Edited
As Co-President of Varsity Club, I gained invaluable insight into the nuances of marketing, specifically how helpful it is to fully understand your target market. It was a truly unique experience to have the group I was marketing toward be my friends and classmates.
Although I did not rely on data-driven strategies, I was able to observe firsthand how effective event promotion can drive engagement. By being involved in discussions about social media content and event marketing, I learned how the right messaging and visuals can create excitement and build a strong sense of community. This experience deepened my understanding of how to connect with an audience through targeted, relatable strategies and how organic buzz can translate into tangible results!